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LSBU Alumni Association
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Key Skills Lecture series – spring 2015

It is important to continue to fine tune your business and employability skills throughout your career. The LSBU Alumni Association's Key Skills Lecture series is designed to help you improve your skill set and develop the attributes to make you more likely to gain employment and be successful in your chosen occupation. You may also use the knowledge you will gain in these workshops as transferable skills which can be used in other areas of your life.

These lectures are presented by recognised professionals with years of experience and are free for LSBU Alumni Association members to attend. We will also award you a Certificate of Attendance if you come to all three sessions, which can be included on your CV as evidence of training and professional development.

To book your place on any or all of these lectures, please follow the links and book online (note that you will need to have an online MyAssociation account to book online - if you do not have one you can create one here). Alternatively, contact the Alumni Office on alumni@lsbu.ac.uk or 020 7815 6712 to register for these events.

Spaces are limited so we recommend booking early to avoid disappointment.

Running an Online Business

Speaker: Bertie Stephens, Founder and CEO of Flubit.com

By 2020, experts predict that 90% of all transactions will take place online or be internet-influenced (startupdonut.co.uk).

There has been significant growth in online businesses but it takes more than just creating a website and opening a Twitter account. LSBU alumnus Bertie Stephens (BA Digital Film and Video, 2007) is founder of Flubit.com, the site that has created hundreds of thousands of offers and saved UK consumers £2.5 million on products they want to buy.

In this session, he will share expert tips and advice to help start and grow a successful e-commerce business.

Date: Wednesday 22 April 2015
Time: 18:00 – 19:30
Location: Room VG06, K2 Building

Book your free place online

Search Engine Optimisation: what is it and why does content matter?

Speaker: Petra Cooke, Digital Content Manager (LSBU)

Why do some websites rank better on a Google search? The answer lies in Search Engine Optimisation (SEO): the practice of improving and promoting a website to increase the number of visitors it receives and its relevance to searches.

Learn about the key aspects of effective content management for SEO – including keywords, headlines and useful links – which could enable your company’s website to reach the widest possible audience, instead of lurking on page 20 of Google!

Date: Wednesday 20 May 2015
Time: 18:00 – 20:00
Location: Room 806/7, Keyworth Centre

Book your free place online

Introduction to Digital Marketing

Speaker: Ayesha Owusu-Barnaby, Lecturer in Marketing (LSBU)

As we continue to consume more and more digital content everyday on mobile phones, tablets and PCs, some businesses still do not realise the importance of a digital marketing strategy. An email or social media campaign, for example, can transmit a message to consumers for the fraction of the price of a TV ad campaign. 

Learn about key concepts of digital marketing to help grow your business, including how to develop an effective strategy and where social media fits into the whole mix. 

Date: Thursday 25 June 2015
Time: 18:00 – 20:00
Location: Room 806/7, Keyworth Centre

Book your free place online

Previous lectures

“Assertiveness: the art of saying ‘No’” with Linda Kelly

Assertiveness is a skill regularly referred to in social and communication skills, often confused with aggression. Assertiveness means standing up for your personal rights in a direct, honest way whilst always respecting the feelings of other people. In this video, LSBU lecturer and independent training consultant Linda Kelly explains how to ensure that small problems do not escalate into big ones, as well as addressing the assertiveness agenda in the workplace and everyday life.

“Mastering negotiation skills” with Stefan Kadlubowski

An experienced negotiator who owes his success to his skill in creating mutually beneficial business partnerships, Stefan started his business in 1998 with very little financial support. Through successful business strategies and “negotiating the right deal”, Stefan grew his business into what is now one of the UK's most successful dealer groups.

 

"Smarter networking" with Dorothea Stuart

Dorothea Stuart is an executive coach and Human Resources & Business consultant with substantial experience in human resources management and employee communications. In this session, Dorothea outlines various techniques on successful business networking, as well as how to make important contacts to create the relationships that will open up opportunities within the world of business and everyday life.